In sum, a trademark is your "brand." It is most commonly a word or a designed logo that identifies your business or product. It then becomes the repository for "goodwill" - those positive consumer associations between your brand, on the one hand, and your quality and consistency on the other.
Dickinson Law, P.C. assists with trademark matters, such as:
- Trademark selection - choosing a name/brand that you can protect
- Trademark clearance - choosing a name/brand that is not already held by a prior user in connection with confusingly similar goods or services
- Trademark registration - whether federal trademark registration is advisable, navigating the arcane procedures of federal registration, and developing strategies to protect your intellectual property.